Most startups don’t have a marketing problem. They have a narrative coherence problem.

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The narrative is your moat in the age of AI. It’s the spark that gets users proselytizing emerging tech applications at the festival. The same spark that leads to tens of millions in startup funding for an early-stage ecosystem.

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When the narrative sticks, the product gets traction, and the numbers go up. When it drifts, everything gets expensive. The fix isn’t another marketing hire. Growth is now a narrative engineering challenge best solved by a lean squad of creative technologists working within intelligent systems.

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As a senior IC, I design and lead narrative production teams across brand, GTM, and product for emerging technologies like blockchain and AI. I build intelligent narrative functions from the ground up, leveraging artificial intelligence and subcultural insight to close the gap between what’s brilliantly true about the company and what the world currently knows.

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Now: Head of Narrative for the open network for real-time AI video.

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